Goal to the Gold Cup - A mobile game powered by scream goals for Toyota
Agency: Conill Saatchi & Saatchi, L.A.
When it comes to celebrations, soccer fans are known for their passionate and very looooong goal shouts.
Therefore, during the renowned Concacaf Gold Cup tournament, we devised a method to channel this fervor towards Toyota's trucks
‘Goal To The Gold Cup’ is a mobile-first video game where the truck is fueled with goal screams.
The louder and longer you shout, the farther your truck will go. A leaderboard kept track of the best players and the national teams they supported. And players could share their results and challenge their friends on social media for a chance of winning a new Toyota truck and tickets to the finals.
Online video featuring el Perro Bermudez, a famous soccer commentator well-known for his long goal screams.
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